Holden, Reed K., Burton, Mark R.
Pricing with Confidence - 10 Ways to Stop Leaving Money on the Table
ISBN: 9780470197578
Book Number: 57605
Wiley 2008 8vo. Hardcover in d/w. Very good. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
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Price: $18.00