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There are 8 books in this catalogue.
World's Greatest Brands
Kochan, Nicholas [Ed.]
Book Number: 53301
ISBN: 0333664191
Macmillan Business 1996 4to hardcover 224pp. B&w and colour illus. very good / very good d/w. We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry's to Reebok, The World's Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success. Opening with a discussion of the way branding works, the latest trends in branding, and the tenets of successful branding, The World's Greatest Brands provides a table of the world's greatest brands, with an analysis of the success of brands in a number of different product categories, regions, and sectors. Including hundreds of glossy color photographs, this book will be instrumental to anyone interested in brands and how they can be created, sustained, and strengthened.
Price: $20.00

Cannes 42nd International Advertising Festival
Farrelly, Liz
Book Number: 7300
London: Booth-Clibborn, 1995 Folio. Hardcover. 158pp. Index. Colour photos. Fine. / fine d/w.
Price: $12.00

Comps, Storyboards, Animatics. Marker Techniques for Advertising
Fogle, James and Forsell, Mary E.
Book Number: 20365
New York, NY, U.S.A.: Watson-Guptill. 1989 4to. hardcover. 160pp. index. colour illus. near fine/near fine d/w.
Price: $16.00

ICS Reference Library. Letters, Circulars, Advertising Campaigns and Agencies.
Book Number: 22228
U.K. Scranton, 1909 8vo. hardcover, half-leather. colour illus, letters, covers, index. good, solid copy with 1cm missing from top of spine, some pages have a light water stain near edges.
Price: $45.00

The wonderful world of American advertisements, 1865-1900;
Vries, Leonard de
Book Number: 36089
ISBN: 0719528402
London J. Murray 1973 8vo hardcover 144pp b/w illus. very good / very good d/w with a few tape marks.
Price: $12.00

The Phantom overhead. The second biggest cost on your P&L needs managing. Not by agents of advertising but by agents of ideas
Vaughan, Jack. and Wayde Bull.
Book Number: 39778
Sydney, N.S.W. Principals 1996 8vo hardcover 116pp. very good+ / very good+ d/w.
Price: $10.00

TV Tape Commercials: New Techniques of Creating and Producing Television Advertising
McMahan, Harry Wayne
Book Number: 6070
Hastings House Publishers New York 1960 8vo. Hardcover. Very good, 2 small dents on front board, very light foxing to endpapers. / fair, chipped d/w.
Price: $15.00

Leo Burnett - A Tribute
Burnett, Leo
Book Number: 61013
Privately printed 1971 4to. Buff cloth, not title to spine, Leo Burnett in green on lower front board. Uncut pages. Colour frontis of Leo Burnett. A Tribute to Leo Burnett through a selection of the inspiring words that he wrote or spoke. For distribution to the men and women who worked with him and to other friends.
Price: $25.00